It’s easy to get caught up in the hypes. But there is strategic work to be done beyond the one-liners that state how ‘you have to be on Facebook’. As a specialist doctor, your end game is to get patients and a strong social media strategy first builds your presence, and then sends traffic to your practice website.
We help VMOs, surgeons, specialists in private practice, and practice managers with a professional approach to social media. We create your posts, link them so they drive traffic to your website, and schedule them for you.
Advanced social media planning works like the editorial board of a magazine or a newspaper. We create your personalised mix of topics, and you alternate the different genres in a pattern. Finally, a scheduling tool helps you get the content out at the best times of the week so you engage with people in your local community.
If you now combine this with the expertise you gained in tip 1, you will know what the winning social media strategy for a successful private practice also uses the topics that patients search for, in the social media mix.