You could say that the entire Google universe is built around Artificial Intelligence. And it is getting smarter by the second. How is that of interest to you, running an orthopaedic, gynaecology, ophthalmology or obesity surgery practice? Well, Google shows patients quality content as often as possible, when they do a search for a condition, a treatment or a specialist in their local area.
So patients will find you more often when you put in place good and fully optimised content.
Google your name and see what comes up, what patients find. Google your number one treatment or surgery + the location (eg endometriosis Perth) and check out where you are and what patients see. Spoiler alert: the trick is to have really good individual Content Pages in place, such as this page on… endometriosis treatment in Perth.
If the portfolio work you look at does not have a clear content strategy behind every website, chances are that you are only buying design, not a business strategy.