No, we’re not talking a Caesarean here. Give the GPs a section on your website. A corner that says ‘For GPs’. I have seen so many GPs cling onto their keyboard in the middle of a consultation, to then see them go down Google Avenue to show something to a patient.
You may as well influence their habits and be the one Specialist/Educator that has a great GP section.
This is not the part where you dump pages of doctor-speak onto your web pages because you believe that you are speaking to someone who understands it all…To the contrary, this would be the part of your website that the GPs can use to help their patients. The GP section helps the GP be a better GP by using specialist content that is palatable for the patient.
Skill sets needed to make this happen: An understanding of the specialty. Knowledge of copywriting. Editorial and layout skills. Web design and web development skills. A strategic vision on what patients need and how GPs can help with education rather than a blind referral.
The GP section on your website is also something you can refer to when you publish a whitepaper, or when you connect on LinkedIn. Can you see it’s all starting to connect? You are on the verge of building an unrivaled medical marketing powerhouse.