The little-known secret to growing your online visibility – and therefore, your practice – is that there is a way to predict how many patients will land on your content pages. It’s data-driven. It’s almost scientific.
It starts with being really clear about what you want to be visible for. Does it make sense that someone who sells pies in the corner shop, does not necessarily want to be found when someone does a Google search for Scandinavian fine-dining in a renaissance setting?
Once you are clear about the exact services, conditions, treatments, or surgery types you want to attract patients for, the real work begins.
The next step is to obtain data on the local search volumes for each of your core services. If no one is looking for articular aspergillosis and thorn synovitis, then let’s not decide to spend a lot of digital real estate on that interesting topic. Once we know that more searches are done for Anterior Hip Replacement and ACL Reconstruction, plus the city or town where you work, we can make strategic decisions about the web pages we build.
Organic Search Engine Optimisation starts the day you even consider building a new website. What does it do for you, 6 months or 12 months down the track? How visible does it make you for the services that you offer? How much daily traffic does it generate and how many patient consultations a week does it trigger? How will it be monitored 24/7 and how detailed will the reporting be about what patients are doing on your site and your competitor’s sites? That is the data-driven starting point for your SEO strategy as a specialist doctor.
Digital Practice customers report turnover increases of up to +200%. That is because once you understand that you are in control of your visibility, you can build the practice that you want.