Content Marketing for doctors

Content
that converts

We write your content so it converts visitors into patients. Supported by data, produced with attention to detail, our content makes a difference for your audience so they trust you.
Ranking

Quality content helps you rank

Content Marketing for doctors

Quality content is the single most important thing that gives you a competitive Google ranking. If you currently don’t show up on Google’s first page, it probably means that your content is rather ineffective. As medical journalists, we write content for specialist doctors in private practice and it is based on keyword-rich educational information.
Els van der Veire - Co-founder Digital Practice
Els Van de Veire | Co-founder Digital Practice

"We use Google’s search data and we know what your patient is searching for. We then implement the most commonly used search terms for your specialty into your copy. That is the most effective form of SEO or search engine optimisation."

This optimisation for search engines (Google) improves your ranking. When patients search for you, reading up on the condition they have or available treatments, they find your website.

Think about the moments when you use Google. You need help with your daughter’s fourth birthday and you are looking for a local make-up artist.

Els van der Veire - Co-founder Digital Practice
Els Van de Veire | Co-founder Digital Practice

"You will probably take your smartphone, type ‘makeup artist’ into Google, probably adding a location. What shows up on Google’s Page 1 is a series of results based on the words you typed into Google. And that will probably define who does the make-up at your daughter’s birthday party."

At Digital Practice, we use Google’s search data to map the content topics that are most widely used in a Google search. That is then applied to your specialty so we have detailed local data to work with when we build your content plan.

What it means is that we can now produce content that is Google-friendly by design. Google’s algorithms will see it as ‘worth displaying’ when a patient does a specific search in your area. That is what makes your website rank organically without ads.

Free Ad

Quality content is free advertising

Content Marketing for doctors

Once you understand this mechanic, investing in quality content becomes the smartest long-term investment option for your practice. Once the initial production cost has been absorbed, your online lead generation is free. That is the important distinction between organic search and paid search.
Kris Borgraeve - Co-founder Digital Practice
Kris Borgraeve | Co-founder Digital Practice

"Quality content works for you as free advertising. Your practice can easily get thousands of clicks every month now. With Google Ads, a click easily costs $2 or more so that illustrates the importance of building good organic content."

It is a fact that Google also looks at how regularly you update your content. But there is no ongoing cost for SEO and no ongoing expense to keep attracting new patients to your website.
Lead magnet

Quality content as a lead magnet for your practice

Content Marketing for doctors

Our customers have discovered that the one-off process of implementing a content strategy, creates a permanent lead magnet and that becomes a cornerstone of your business development.
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Content Marketing for doctors

Are you ready to learn how quality content marketing can help you grow your practice

Book a free online appointment with our digital consultant today.